Covid-19 has changed the game
The world is crippled by a pandemic, there is a disruption of global power, the population is ageing, and digital disruption is forcing – and enabling – companies to reinvent themselves completely. Physical distancing requirements, as well as other complex challenges, make it difficult to design — and roll out — any winning business strategy. Your treasured brand and reputation could slip as customer needs change. Your hand-picked team is scrambling to please your customers. Your worst fear is that your projects are stalled or you become irrelevant in your market. It’s time to think about what your “new normal” will be.
Traditional Business is Broken
Smart moves during the pandemic need new strategies
Your people are now focused on safety and security – the first level of Maslow’s hierarchy of needs. Disrupt your old thinking and reevaluate how your core business will be able to flourish in a new way – a way that will be your new “normal.” What if your research and planning methods are overlooking the value of new markets that surface during or after the pandemic? What if you’re missing investment opportunities that don’t fit your current profit model? What if your organizational capabilities and incentive plans are now crippling your ability to pivot or reinvent your business quickly? The pandemic may usher in a mess of complexity that causes organizational stress, confusion and misalignment with your strategic plan. It’s time to respond to the pandemic to future-proof your business.